Marian Sorca is the innovative mind and passionate engineer who founded Self-Manager.net, a web-based productivity platform that emerged in late 2022 as the brainchild of his personal quest for a better way to stay organized. A Romanian software developer with over a decade of experience, Sorca has poured his heart into building this tool from the ground up – transforming a one-person side project into a sophisticated productivity app used by thousands worldwide. In this profile, we explore Marian’s background, his mission with Self-Manager, his achievements, and the personal philosophy that drives him.
Every success story has a humble start. For Marian Sorca, it began with a simple project – a directory of funny images he built in his early days. While working on that website, he quickly discovered the limits of pre-made platforms and felt “his ambitions extended beyond the limitations of the CMS’s interface,” inspiring him to learn coding to achieve greater customization. This foray into programming ignited a passion. He found himself rapidly gaining web development skills and soon realized that he wanted to build a full-fledged career in software and technology.
Marian took a leap by joining the freelance world on Elance (which later became Upwork), where for the next 10 years he honed his craft and built a stellar reputation. He collaborated with clients globally on web design and development projects, completing over 200 contracts with a near-perfect 4.9/5.0 client rating – establishing himself as one of the top specialists in platforms like Squarespace, Shopify, and Angular. This decade of freelancing not only refined his technical expertise but also instilled an entrepreneurial spirit and a commitment to excellence in delivery.
Building on his freelance success, Marian founded abZ Global, a web development and design company, as a vehicle to expand his impact. “abZ Global was born – a culmination of passion, expertise, and an unwavering commitment to delivering exceptional software solutions,” Marian explains of his decision to start his own firm. As the Founder and lead Senior Full-Stack Engineer at abZ Global, he now leads a team with the ambition to rank among the industry’s top software companies. In fact, Marian openly aspires to make abZ Global “one of the premier software companies in the industry” – aiming for a spot among the top 3 and to be “synonymous with excellence and innovation,” much like Google and Apple in their domains. This ambitious vision speaks to his character: Marian is not one to settle for ordinary outcomes.
The idea for Self-Manager.net grew directly out of Marian Sorca’s personal quest for better productivity tools. In 2016, while already busy with client work, Marian decided to explore a new web technology from Google (the Angular framework) by creating an app he himself would use daily. He envisioned something modern, fast, and truly useful – a tool that could manage tasks, notes, and projects in a way existing apps did not. What started as a passion project in his free time steadily evolved: after a few months of development he was already using an early version locally to organize his own tasks.
For the next six years, Marian continued to refine this tool single-handedly, coding feature after feature whenever time allowed. By the end of 2022, he proudly launched Self-Manager.net to the public, turning his private productivity solution into a full-fledged SaaS product. This marathon development journey – done entirely during nights and weekends – speaks volumes about his dedication. In an industry where startups often have whole teams, Self-Manager was brought to life by a solo developer. (As of mid-2025, the codebase has over 1,000 commits all written by Marian himself.) Sorca wears all the hats – Founder, CEO, CTO, and lead engineer – diligently maintaining full control over the product’s direction and development.
From the outset, Marian built Self-Manager.net to scratch his own itch. The platform’s unique features reflect his personal workflow and philosophy. Unlike traditional project management tools, Self-Manager centers around dates rather than isolated projects, because Marian found it more natural to plan and log tasks on a daily timeline. He also ensured the app would have a strong technological backbone, choosing Google’s Angular and Firebase for a real-time, responsive experience. The result is a product he himself relies on every day – in fact, Marian famously uses Self-Manager to run all aspects of his business and life, essentially “empowering [him] with self-management principles” on a daily basis. It’s a tool “forged and refined through the crucible of its creator’s daily professional use,” as one article noted. In other words, Marian doesn’t just develop Self-Manager – he lives it.
At the heart of Marian Sorca’s work is a clear mission: to empower people to take control of their tasks, time, and growth through self-management. This ethos is built into Self-Manager.net’s very purpose and is a reflection of Marian’s own values. Having experienced the benefits of discipline and organization in his freelance career, Marian wants to share those benefits widely. The platform’s name itself – Self Manager – underscores the idea of individuals actively managing their own goals and productivity, rather than being managed by tools or circumstance.
Marian’s personal philosophy can be gleaned from the way he presents himself publicly. On social media he often encourages others to learn continuously, share knowledge, inspire those around you, and “be awesome.” This upbeat, growth-oriented motto (proudly displayed in his profiles) encapsulates his belief in constant self-improvement and positivity. He leads by example: from answering programming questions on Stack Overflow – where his contributions have accumulated nearly 1.9 million views from fellow developers – to publishing tutorial videos that help users level up their productivity, Marian actively shares what he knows.
He also believes in breaking down barriers that hinder personal or team growth. For instance, Self-Manager.net uses an uncommon pricing model where one subscriber can invite unlimited collaborators for free, so that no team member is left out due to cost. This decision reflects Marian’s philosophy that productivity tools should enable people, not limit them. “Only I pay the $20 and all our team has access,” as one user happily noted of this model. By making collaboration frictionless and affordable, Marian shows his commitment to sharing success and knowledge, rather than gatekeeping it. It’s a theme consistent with his personal credo of “Learn, Earn, Share, Inspire.”
Another pillar of Marian’s approach is continuous innovation with purpose. He is deeply interested in how emerging tech can enhance personal development. A great example is how he incorporated Artificial Intelligence into Self-Manager. By 2025, Marian had added seven AI-powered features to the platform – from one-click task list summaries to automated weekly productivity reviews – effectively giving users an “AI assistant” for their self-management routines. These cutting-edge features (all included at no extra cost) weren’t added just for buzz; they align with his mission to help users gain insights and improve themselves. In Marian’s view, tools like AI should augment our ability to grow and manage ourselves, and he’s ensured Self-Manager delivers on that promise in a user-friendly way.
Marian Sorca’s journey is marked by numerous achievements – both in his personal career and through the innovations of Self-Manager.net. Here are some highlights that showcase his impact and vision:
Despite juggling development and business duties, Marian Sorca remains remarkably accessible and engaged with the public. Being a solo founder has in some ways made his connection with the community more direct and personal. Users often reach out to him via email or social media and get responses from Marian himself, a level of dedication that makes the Self-Manager community feel tightly knit.
On X (Twitter), Marian shares regular updates, productivity tips, and behind-the-scenes looks at features in development. His bio lightheartedly lists him as the Founder, CEO & CTO of Self-Manager and abZ Global – along with hashtags like #softwareengineer, #business, and even #memes. This mix of professionalism and humor gives a glimpse of his down-to-earth character.
Marian also maintains an Instagram presence where he often posts motivational content, tech insights, and personal milestones. His Instagram bio encourages followers to “Learn, Earn, Share, Inspire, Be awesome,” perfectly aligning with the positive, growth-centric tone he embodies.
Perhaps most impressively, Marian runs a YouTube channel (Marian abZ) with over 3.5K subscribers, publishing feature tours, how‑tos, and update videos—showing firsthand how he uses Self-Manager to manage daily work. This authenticity strengthens user trust.
This engagement isn’t one-sided. Marian actively listens to feedback and often implements suggestions within days. Frequent updates across 2023–2025 were driven by real user needs. His hands-on, friendly approach has become an integral part of the Self-Manager brand.
Everything Marian Sorca does – from his freelance projects, to abZ Global, to Self-Manager – is underpinned by a clear vision and an inspiring ethos. At its core, his vision is about enabling individuals and teams to be their best, most productive selves, emphasizing self-management as a proactive lifestyle.
Looking ahead, Self-Manager.net sits on a scalable foundation ready for greater adoption. Marian hints at “many more cool things” to come—always aligned with making the platform more helpful, intelligent, and intuitive. With abZ Global, he aims to push the broader software landscape forward.
What’s inspiring is how Marian’s character shines through: ambitious yet empathetic, bold yet user-focused. By sharing his journey from novice to founder, he shows that with passion and perseverance, anything is possible.
In a world crowded with productivity tools, Marian has given Self-Manager.net a distinctive soul—rooted in growth, sharing, and empowerment. His story encourages everyone to keep learning, keep improving, and stay inspired—just like the man who built it.
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